The event LIONS CANNES 2021
From 21/06/21 to 25/06/21
The Cannes Lions International of Creativity
Cannes Lions 2020: Creativity in turmoil.
The next Cannes Lions International Festival of Creativity will take place at the Palais des Festivals and Congresses in Cannes. This edition will focus on 8 major themes established by leading professionals in the communication and advertising sector. An appointment not to be missed, in an emblematic and world-famous city: book your furnished rental now to stay there in complete tranquillity.
Cannes Lions: starting point of the annual calendar of the sector.
A worldwide event, the Cannes Lions Festival is the most prestigious event in the advertising sector. In order to establish the themes of the Cannes Lions, the organizers of the festival conducted extensive research. Feedback was gathered from more than 1,500 industry clients, as well as approximately 100 interviews with the industry's leading brand managers, marketing managers, creative directors and CEOs.
Themes that, according to Simon Cook, CEO of Cannes Lions, "will set the global industry agenda" for the coming year. "We look forward to an extremely diverse line-up of expert speakers from all creative and cultural disciplines. Our community attends the Festival to learn best practices, make valuable connections and take away tools and techniques that will accelerate business and personal performance and unleash creative potential," he explains.
Book your accommodations at Magicstay now to attend Cannes Lions.
A 2020 edition that looks to the future.
The Cannes Lions will focus on eight themes, beginning with "Creativity as a driver of business growth. A first axis to explore the role of marketers in order to analyze how creativity can support short-term activities and maintain brand capital in the long term to grow its influence. The second theme, entitled "creative disruption of commerce" will focus on brands and retailers, pioneers of new forms of commerce.
Then, the responsibility, role and involvement of brands in major global issues, from climate change to inequalities, will be addressed through the means and changes implemented on a daily basis to contribute to them. The next theme will explore the link between the brand and the customer experience. The 5th theme will look at the next 10 years and explore the new skills needed to prepare and adapt for the future and how to attract and retain the best talent. The 6th theme "Applied creativity: when data, technology and ideas collide" will feature experts who will share examples on how to use data and technology to captivate the audience. The next theme will focus on the power of storytelling, through different types of formats and platforms, to attract attention. Finally, the final theme "Back to the Brand" will explore how to use creativity to strengthen the brand in the long term rather than obsessing over "clicks" and short-term effects.
Charlotte Williams, Vice President of Content for Lions Cannes explains, "We've talked to more than 100 of the industry's brightest minds to find out what the real business challenges are. The eight themes explore key concerns and opportunities for marketing and branding, and we look forward to welcoming world-class industry leaders to share their perspectives on the Festival stages this June. »
Cannes Lions: an unmissable rendezvous.
More than 30,000 campaign registrations were counted, including advertising films, posters, ads, internet titles... 89 countries were in competition, 100 international brands were represented and more than 300 conferences were organized during 5 days. Every year, the Festival brings together the biggest international brands, and between juries and participants, nearly 15,000 people are on the Croisette. But with only 130 hotels, bookings can quickly become saturated, so to stay in Cannes, it is better to opt for alternative accommodation.
Be well prepared to attend the Cannes Lions 2020, thanks to our tips for planning your visit to a trade show.
How do I find accommodations for the 2020 Lions Cannes Film Festival?
Cannes hosts many internationally renowned events. It is the 2nd French capital of professional trade shows. And for good reason, it organizes the very famous Film Festival in May in Cannes and the MIPIM in March. Large-scale events that allow hoteliers to display "full" on the doors of their establishments. So, faced with this limited offer at exorbitant rates, it is difficult to find accommodation close to the Palais des Festivals in Cannes or in the city centre. To avoid having to go into exile dozens of kilometres from the centre of Cannes and not having to spend hours in traffic jams, you might as well forget the "hotel" option and turn to the furnished apartment or apart-hotel, which have only advantages.
The furnished apartment in Cannes: the ideal accommodation to limit costs.
Why would staying in a furnished apartment be the best option during a business trip to Cannes? First of all, it's not a secret, the hotel offer on the French Riviera is rather expensive, even for a room with little standing. In times of major events, these last ones raise their prices. It is therefore difficult to comply with the travel policies of companies (PVE) concerned about controlling the budget for accommodation. So, in order to limit the costs related to accommodation, short-term furnished rentals or aparthotels in Cannes seem much more appropriate. On average 40% cheaper than a hotel stay, it allows a significant reduction in the budget for a team sharing a furnished apartment or apart-hotel. For just a few euros more, this quality accommodation, with large areas, allows each employee to benefit from his or her privacy with a private room per person.
Find the accommodation of your dreams near the Palais des Festivals.
Short term furnished rental to enjoy your stay on the French Riviera.
As the Cannes Lions Festival takes place at the end of June, why not take advantage of this opportunity to extend your business trip with a blue stay? This region, which is highly frequented by visitors from all over the world, is invaded by tourists during the summer season. So, just a few days before the beginning of the summer and before the big landing of the holidaymakers, the period of the Cannes Lions is the ideal time to take a weekend or a few days off to breathe and enjoy the sun and the beauty of this incredible region. The furnished apartments in Cannes and comfortable apart-hotels offered on Magicstay are ideally located in the city center, secure and perfectly equipped with a private kitchen: enough to be autonomous and independent during your stay to feel "at home".
Are you going alone to Cannes? We help you to break the isolation during your professional stay on the Riviera!
The Cannes Lions, a real institution always in tune with today's issues.
The Cannes Lions International Creativity Festival, formerly the International Advertising Film Festival, then the International Advertising Festival from 1992, when it opened its competition to print, was founded in 1954 by European film producers. Each year, it brings together the greatest professionals of the communication and advertising industry to reward creativity in the field. A total of 28 categories will be rewarded.
Among them, among others: "design", to attest to the strength of a brand's visual identity, the "cyber" category, to judge the creativity and effectiveness of a brand message conveyed via a digital channel, or "creative data", to evaluate the creative use of data. New for the 67th edition are the "Creative Business Transformation" Lions, which will reward creative businesses for adapting to new ways of doing business in response to the digital revolution.
Always focused on current and future challenges, gender parity in the selection of the 2020 jury presidents was respected for the first time in the history of Lions in Cannes. 53% of the presidents will be women, compared to 33% in 2019. Simon Cook, CEO of Cannes Lions, said, "We are delighted to present an impressive global panel of experts from around the world. The Cannes Lions Jury Chairs represent the many facets of the global creative industry and will play a fundamental role in setting the benchmark for creation on the world stage in 2020 (...)
This year, we established gender parity on our team of presidents as part of our ongoing commitment to appoint outstanding global talent that represents the full breadth of our diverse community. "This is an unprecedented edition, and one to which all industry professionals will no doubt respond.
To make the most of your visit to Cannes Lions, book your accommodations now at Magicstay.com.
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